Masterchef did more for health education than science papers, claims food scientist
The chief scientist at a health food company has claimed Masterchef has done more to help change children’s eating habits for the better than most of the scientific papers about it.

The Panel (l-r): Pia Winberg, Venus Shell Systems Pty Ltd; Rosemary Stanton, UNSW; Michael Mosley, BBC.
Speaking at the BBC Future World-Changing Ideas Summit, Pia Winberg, CEO and chief scientist at Venus Shell Systems, praised the Channel Ten show for its role in helping people understand diet.
“It’s not about the academia preaching ‘this is how thou shall do it’; it is about getting in amongst the crowd,” Winberg said.