Masterchef helps boost Ten’s share but Nine wins in total people and grocery buyers

The return of Masterchef last Monday evening has helped Ten claw back some audience share with the channel claiming an audience share of 27.8% across total people for week 18 of the year.

Ten’s share for the week was up on week 17’s share of 21.1% but while it was growth for the channel it still remained in third place with Nine taking out the win with a share of 36.3% ahead of Seven’s share of 35.8%.

In terms of the other key advertising demographics, Nine won both 25-54s and grocery buyers with child while Seven won 16-39s.