Masterchef joins most-Googled list

Tim Burrowes

July 28, 2009 2:45

It wasn’t just TV viewers who embraced Ten’s Masterchef – the hit cooking contest has also been the third fastest rising term on Google so far this year, the search giant has revealed.

Indeed, Masterchef was only beaten by swine flu and Susan Boyle when it came to growth in Australian searches.

The Ten network’s new digital sports channel, One HD also made the top ten fastest growing terms of the year. Other media terms in the top ten included Twitter and Google’s would-be search rival Bing.

In a blog posting today, Google Australia said the top ten fastest rising terms were:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Bing business Google MasterChef Media Susan Boyle swine flu Ten TV Twitter

3 COMMENTS

Anon 29 Jul 09

Could someone please clarify which of the three groups that No. 8 in TV, movies, games – jizz in my pants – falls in to?

User ID not verified.

mumbrella 29 Jul 09

Good question, anon. Bascially it’s an annoying song that makes me despair fro humanity. Perhaps the search was cast wide enough for general entertainment…

Cheers,

Tim – Mumbrella

Ben Shepherd 29 Jul 09

It was a filmed SNL skit initially so the Goog is probably categorising it under ‘Movies’