Masterchef profits from budget dodgers as ABC sees declining interest in Treasurer’s speech
Budget coverage avoidance proved a boon for Masterchef on Channel Ten last night which saw its audience rise to 1.212m viewers at 7.30pm, just below its launch figures a week prior.
The cooking contest dominated its primetime reality rivals once again, with Nine’s Reno Rumble getting 718,000 viewers from 7.30pm and Seven’s House Rules just 675,000 for its 80-minute run. Both were well down on last week’s debut when they were simulcast across the multichannels.
Similarly the main ABC coverage also saw a decline with 733,000 viewers for the Treasurer’s speech at 7.30pm – after getting 967,000 last year, with 600,000 hanging on to watch Leigh Sales’ grilling of Joe Hockey and analysis in a news special from 8pm-9pm. Last year that was watched by 947,000.
ABC News 24 pulled a higher than average audience share of 2.4 per cent on the back of its coverage, although last year it managed a 3.2 per cent share for its coverage.
No surprises in either the budget speech or its dismal ratings. The only surprise being Joe Hockey’s still treasurer.
Boom @ Paul. 😉
Wow, Paul. What an original zinger.
A few hours of bullshit and hyperbole and the budget is no better
What a pity we couldn’t have had a “MasterChef” on radio. The Budget was roadblocked across all talk radio including the ABC, and 2GB even replayed Hockey’s speech again at 23:15.
It was worth watching the ABC to see their rugged-up journalists interviewing shivering commentators outside in a night blizzard just as if they were in a studio. Was this some sort of “inside” joke? Whoever thought up this escapade deserves an award for stupidity.