Masterchef the overall Sunday winner, but number one only in Melbourne

Tim Burrowes

May 24, 2010 10:41

Ten’s Masterchef – Challenge was last night the most-watched show for metro audiences, but among three key advertiser-friendly demographics, Nine’s Underbelly: The Golden Mile was number one.

And in Sunday night viewing, Masterchef remains on top only in Melbourne, while the most-popular shows in the other four cities varied between Underbelly, Seven News and Nine News.

Overall, Masterchef – Challenge last night attracted 1.674m viewers, just ahead of Underbelly with 1.65m, according to preliminary overnight OzTam data in the main metro markets of Sydney, Melbourne, Brisbane, Adelaide and Perth.

Among those cities, Masterchef was number one only in Melbourne – the same result for the third Sunday in a row.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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Masterchef the overall Sunday winner, but number one only in Melbourne

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