MasterChef to launch as a magazine

Tim Burrowes

November 23, 2009 9:25

FremantleMedia Enterprises has teamed up with News Magazines to launch a food and lifestyle title under the MasterChef brand in a bid to capitalise on the success of the television show.

MasterChef Magazine will launch as a monthly glossy publication in May next year and will feature Australian food writers and editors.

Trudi Jenkins, editor-in-chief of Delicious and Vogue Entertaining + Travel, will lead the editorial team.

Ben Liebmann, FremantleMedia Enterprises (FME) senior vice president – licensing, said the magazine is the ultimate brand extension for the program.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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4 COMMENTS

TMF 23 Nov 09

Did someone say cash cow?

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anon 23 Nov 09

Yep, and if I was in their shoes I’d be making sure that we milked it until it’s all gone as well. 🙂

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MasterChef-in-training 23 Nov 09

Looking forward to this magazine, though i hope that unlike so many other cookbooks and magazines, this one will incorporate many recipes that include everyday ingredients at average supermarkets.
A great idea though, the MasterChef dominion are really taking advantage of the brand that they have created, and i congratulate them on their incredible business sense. Milk it for all it’s worth. I wish that i had though of it!!

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