News

MasterChef tops entertainment and wins key advertising demos

Zanda Wilson

June 18, 2021 10:26

A quiet Thursday saw MasterChef Australia top all three key advertising demos, while a metro audience of 578,000 was enough to make it the #1 entertainment program.

Nationally, the program brought in 744,000 viewers, placing it behind Seven’s Home And Away and The Chase. Ten will hope that rebooting Celebrity MasterChef later in the year will bring in greater metro audiences.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

ABC Home and Away MasterChef MasterChef Australia Nine NRL Q&A Seven Seven News Ten The Chase The Front Bar

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.