Masterfoods celebrates family ‘forever’ recipes
Masterfoods’ latest campaign, Forever Recipes, seeks to remind Australians of the magic and emotions surrounding their family recipes.
Created by Clemenger BBDO, the campaign celebrates the shared experiences of family dinners and calls upon consumers to share their stories and recipes with the intention to build a collection of recipes with Taste.com.au.
A series of short social videos feature Australians from a variety of backgrounds discussing their Forever Recipe and its significance to the family.
