Match wins strategy account for NRMA motoring brands

Tim Burrowes

September 18, 2012 11:57

Match Media has won the strategy account for NRMA Motoring & Services.

Although the brand did not wish to discuss where the account was held previously, Mumbrella understands that it moved into Naked Communications when Bellamy Hayden was absorbed into the fellow Photon agency two years ago.

The appointment came “after a competitive review of the market”.

According to the NRMA announcement: “The win covers the NRMA brand as well as membership acquisition and retention, Thrifty Car Rentals, and a range of services including Safer Driving School, Batteries, Car Electrics and Windscreens.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.