Matilda Bay shows that it’s no ‘one-trick-yak’

Matilda Bay has launched a billboard campaign to promote the eight brands in its stable of beers.

The billboards – created by Clemenger BBDO Melbourne – feature brands Fat Yak, Dirty Granny, Red Back, Dog Bolter, Helga, Alpha, Beez Neez and Bohemian and run in locations around Melbourne, Sydney, Perth and Brisbane.

It is the first time the Port Melbourne-based company has advertised all of its beers in one campaign.