Matildas star in new Football Australia campaign ahead of Women’s World Cup

June 28, 2023 8:22

Football Australia has launched a new integrated campaign featuring the CommBank Matildas, ahead of the FIFA Women’s World Cup, via Ogilvy Melbourne.

With 23 days until the World Cup kicks off, the campaign aims to rally support for the national football team with the tagline: “We’re not done, ’til it’s done.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.