Matt Cramp named as Workshop ECD

Sydney creative agency Workshop has appointed Matt Cramp as creative director after he spent a stint freelancing with the agency.

Prior to a year-and-a-half freelancing at Ogilvy & Mather, Euro RSCG and Grey, Cramp was a senior copywriter at Lowe Sydney and Leo Burnett.

Cramp will report to principal Jamie Kwong.

Kwong said: “Matt is not only extremely creative, he is a solid strategic thinker, a natural leader and very respectful of those around him. This makes him a great fit for our agency and our clients.”

Cramp’s appointment follows that of Tony Vigna as associate creative director in August last year.