Matt Doherty named head of marketing for property developer Nicheliving

Western Australian property developer, Nicheliving, has appointed Matt Doherty to head of marketing.

Doherty joins from Coles where he was a national marketing manager.

Matt Doherty joins Nicheliving from Coles

He spent almost eight years with Coles Group, also holding roles including state marketing manager for Western Australia and state sales manager.

Doherty’s first projects for Nicheliving will be the launch of its development, Sky Homes, its upcoming TVC, and the unveiling of a new company sub brand.

Doherty said of his appointment: “Nicheliving is a dynamic business with big plans and I’m excited to play a role in delivering a broader strategic vision for the company and taking Nicheliving’s marketing to the next level.

“A key focus will include driving digital innovation across the business to assist in lead generation and sales as well as delivering an easier purchasing process for customers.

“Buying a property remains the great Australian dream and is more achievable than people often think. My new role gives me the opportunity to educate first home buyers about how they can make this dream possible with Nicheliving.”

Nicheliving managing director, Ronnie Michel-Elhaj, said: “Matt has a proven track record of developing creative and bold marketing strategies with impressive results. We are excited to have him on the team and to be able to utilise his diverse national skill-set.”