Matt James takes the reins at ZenithOptimedia with Ian Perrin offered new role within group
Ian Perrin is to be replaced by Nine Entertainment Co’s group director of sales Matt James as CEO of media agency ZenithOptimedia.
Perrin has been in the role for four years, and is believed to have been offered an overseas role within the ZenithOptimedia Network.
Rumours about James returning to an agency role have been circulating for months. It is understood GroupM had picked him for the current vacancy at Mediacom but that the two sides were unable to agree terms.
Sounds like cart before horse to me – surely one would announce Ian’s move first, followed by who is replacing him.
Congrats to Matt.
Owner of the most impressive shirt collars in the business.
Well done Matt, great next move.
Is there any digital talent left over there?