Matt James takes the reins at ZenithOptimedia with Ian Perrin offered new role within group

Matt James

James

Ian Perrin is to be replaced by Nine Entertainment Co’s group director of sales Matt James as CEO of media agency ZenithOptimedia.

Perrin has been in the role for four years, and is believed to have been offered an overseas role within the ZenithOptimedia Network.

Rumours about James returning to an agency role have been circulating for months. It is understood GroupM had picked him for the current vacancy at Mediacom but that the two sides were unable to agree terms. 

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