Ex Bauer CEO Matt Stanton to take helm of King Content with brief to push overseas growth

Tim Burrowes

January 20, 2017 9:11

Two months after King Content founder Craig Hodges was moved sideways in the aftermath of a sharp drop in revenues, the content marketing company has appointed former Bauer Media boss Matt Stanton as its new CEO.

Stanton leaving after completing transformation project

Stanton: Will lead King Content’s global push

Stanton will join King Content – which is owned by media intelligence giant Isentia – next month with a brief to drive its growth across Asia-Pacific, North America and Europe.

Most recently, Stanton was chief transformation officer at Woolworths, a role he held for just over a year. Before that he led magazine company Bauer for three years, after a career in finance officer roles.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

Luke 20 Jan 17

Congrats Matt

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Jeremy 20 Jan 17

Hopefully this isn’ t the hospital pass it looks like.

King Content was built on hyperbole by two very accomplished salesmen. And sold by them to a group for a sum that any accomplished sales person would be proud of.

It’s sudden slide wasn’t surprising. It was readjusting to the real world inside a company with more robust management and financial processes. If Stanton has to meet the original acquisition models, he’s got his work cut out for him.