Matterhorn turns Spotlight on child abuse with cinema campaign highlighting hidden victims

February 4, 2016 3:55

Oscar nominated film, Spotlight, has returned attention to Australian public service campaign, 1in4.com.au, created by Sydney agency Matterhorn for Adult Survivors of Child Abuse (ASCA) a year ago.

ASCA is using the Hollywood film, Spotlight, which tells the story of a newspaper team uncovering and reporting on systemic child abuse in the Catholic church, as a vehicle for its message, which is that 1 in 4 adult Australians has survived some form of child abuse.

Val Morgan is supporting the ad placement in screenings of the film, with the assistance of Playfilms, Facebook and Edge DP.

Matterhorn co-founder, Matt Kemsley, said the release of Spotlight provides a fresh platform for the ASCA campaign to once again raise awareness.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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