Maurice Blackburn Lawyers parts ways with Half Dome, appoints new media partners
Australian law firm Maurice Blackburn Lawyers has parted ways with its media agency Half Dome, creating new partnerships with Match & Wood and Overdose Digital, following a competitive pitch process.
The pitch was led by Tumbleturn Marketing Advisory’s Dan Johns, whom Maurice Blackburn said was “instrumental” in his guidance and advice.
The incumbent, Half Dome, held the account for five years, after being appointed in 2019 to handle all planning and buying of the law firm’s paid media.
“We sincerely thank them for their dedication, effort and friendship,” Stephen McKeown, head of marketing at Maurice Blackburn, said.
“Half Dome has been an integral part of our journey, their contributions have been valuable, and we wish them continued success.”
The new partnerships will see a bespoke partnership between Match & Wood and Overdose Digital, marking a significant step forward in Maurice Blackburn’s commitment to having a media presence, according to McKeown.
“Overdose brings innovative performance expertise and a proven track record of driving results. Their agility, smarts and passion have made them a highly valued partner, and we are excited about continuing to work with them,” he said.
“We are very excited to continue our existing collaboration with Laura Jackson and her team at Overdose Digital.
“Match & Wood’s strategic thinking and deep understanding of our industry’s complexities, combined with their robust capability across all channels, make them an ideal partner for Maurice Blackburn.
“We are thrilled to join forces with Lyndelle O’Keefe and team at Match & Wood.”
Laura Jackson, CEO of Overdose Digital said she is excited to deepen the existing partnership with Maurice Blackburn.
“We pride ourselves on delivering innovative and impactful performance strategies. We are committed to driving meaningful results and look forward to working even more closely with Stephen McKeown and his team,” she said.
“This collaboration is not just about business; it’s about creating lasting value and achieving shared goals.”
Match & Wood’s CEO, Lyndelle O’Keefe, added: “We’re so excited to have the opportunity to partner with Maurice Blackburn, a distinguished brand with a solid reputation, and our team is keen to collaborate closely with their broader business to drive impactful results. This will be a true partnership across both businesses.”
The appointments will be effective July 1.
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