Maurice Levy’s very unskippable ads

“Times are too tough to play around, so don’t expect anything funny,” intones Publicise Groupe CEO Maurice Levy in what looks to be his most straightforward Christmas video message for years.

“I have long suspected that some of you are not paying attention, and while it’s often tempting to skip the ads to get to the content, this time you should be glad to skip me and get to the ads.”

And then in the bottom right of the screen appears a button no-one can resist, the Youtube ‘Skip this ad’ icon. 

Click on it, and you’re transported to a world of generic ads which Levy inserts himself in the middle of, to deliver his important festive message.