Max media love for Lynette Phillips

When will people learn that the eye of Dr. Mumbo sees everything? This is a shame, as Lynette Phillips is obviously highly regarded, but this sort of thing just adds a whiff of desperation to her business launch and could easily become the story. I’m sure all the commenters meant well, but misleading readers on an industry blog known to check IP addresses (and to love a good scandal) really is a schoolboy error.

Curious now… is all the comments from an ACP IP address? Or a Max media lab one?

thanks to this and campaigns like Louie the Fly’s recent fail, marketing heads are growing ever more disillusioned with social media ,,,while lagging the already entrenched cynicism of the marketing industry, the waning of its credibility in the minds of consumers is sure to follow

It is all a bit trag’ isn’t it? Lisa, no offense, but they didn’t mean well – this an attempt at boosting PR to what is after all a very tiny new player in an over-crowded market…

Good luck to Lynette, but will be interesting to see how she goes without the Corporate Amex, Car, Expense Account, including clothes allowance etc, that were all a part of ‘old’ ACP.

M

This article is really mean spirited.

Are you really sure you want to stat pulling the thread of IP addresses on comments? I feel like the bulk of comments that appear on this site are usually negative comments from competitors, often negative purely for that reason. The fact that when the inverse of this occurs you have chosen to call them out on it seems a little sad, slow news day maybe?

Does it seem at all shocking that everyone at ACP probably reads this blog everyday?

So therefore when an article about one of their friends comes up maybe they just felt like offering some encouragement publicly?

Isn’t this the whole basis of most social media and community campaigns? How many agency run Facebook campaigns receive their first followers based on the friends and family of those involved in the campaign?

Yes we can all accept that fact that this is ultimately a very competitive and therefore unfriendly industry, but you don’t need to rub it in Mumbo!

What’s wrong with Max Media staff posting phoney blogs ?
Everyone in the magazine industry knows that
the pictures are always air-brushed.
Nothing is ever what it appears.
Things like the truth are meant to be distended.

By the way, what is an IP address ?

I love the ‘attempting to mislead our readers’ line. So many of your articles are just cut and pastes from press releases! Hardly cutting edge unbiased journalism!??! No slants or skews on them right?

I know others will disagree, but personally i think its a bit of an abuse of power to reveal information about IP address.

sure, you are savvy to it but it doesn’t mean to say you have to expose it.

misleading your readers ? didn’t the NOTW use that angle

again, i feel mumbrella is off point in how a site like this should operate

Wow another article about Lynette’s success. As I like to say, any publicity is good publiciity! She is such a moral citizen, I want to give her my first born … and my kidney one day.

Oooh juicy!

can someone tell me where astroturfing originated? ie – why is it called astroturfing

Isn’t part of Mumbrella’s brief to shed light on how marketing and media operates – if so this article is well within it’s remit. Keep up the good work Mumbo.

fraser, with the same effort and keystrokes you could have just answered the question for me

ps. what is a google?

Geez this is a real low blow of an article!

How do we know Stephen with his ‘Keep up the good work Mumbo’ comment isn’t Tim himself? Unfortunately we don’t have the luxury of seeing the IP addresses. This should be a level playing field. Either all in or all out!!!!

What I do find interesting is Max Media’s brand, image and client offering. A class act.

What I don’t find interesting is whether or not they have supported themselves by commenting on an online article. You are not giving your readers enough credit to make their own assumptions!

Mumbo keep up the good work and expose such devious behaviour. If it is indeed staff working for Max Media Lab commenting and supporting their boss, then why are they afraid of identifying themselves as such? I think it is actually two very bored individuals banging furiously away on a keyboard. Or, could it be Lynette herself? Surely not…

Come on people! You only had to read their grandiose, over the top comments to see that they were false!

It didn’t need Mumbrella’s outing. It’s so damn obvious!!! Really sad too.

I spend good money approaching the market in an honest and (sometimes) intelligent manner. I am delighted Mumbo has brought such a high-school effort to light. Personally, with Lynette’s reputation as a leader, I think this is the best own goal since Marcus Einfeld. Who is she to cut corners like that? Thanks for bringing it to my attention … its valid, its relevant and it is newsworthy. What happened to Integrity?

Hey Tim – any chance all the people offended by this article come from the same IP?

Does that mean that my comments were the only genuine ones in the original article – because I do in fact exist and I don’t work at Max Media Lab! Check my IP address.

Awesome that this was picked up and shared. Tim – is it possible to block people from doing this? EG you can’t change your nickname 20 times in one day from that one address?

Sorry if that sounds dumb. I didn’t do very well in my HSC.

Mean spirited, as usual.