Max to rebrand to HBO Max in Australia
Australia’s newest streaming service is already planning a rebrand, as Max will soon become known as HBO Max in the region.
An Australian spokesperson from parent company Warner Bros Discovery confirmed the name change, announced at WBD’s upfront in New York overnight, will also happen in Australia.
The global rollout will take place over the Northern Hemisphere summer, which starts in June.
What you mean a word that a fizzy soft drink uses to mean ‘light’ turns out not to be as good as one of the strongest brands in television ever. And this has been realised after the global roll out of the fizzy soft drink name. What a shit show.