Maxus head of digital Tom Kelshaw to leave Australia for regional role

The head of digital at Maxus is to leave the agency’s Sydney office.

Tom Kelshaw, a well respected practitioner who joined the GroupM media agency in January 2010, is to move from Sydney to Singapore to take on a regional role for the young network.

David Gaines, CEO of Maxus Australia, called the move a “double edged sword” for the agency, which some months ago saw head of search David Sanderson take the same path as Kelshaw to Singapore to be regional head of search.

Gaines told Mumbrella in a statement: “In Australia, there are key parts of the Maxus product we are building that have become part of the template for the agency, not just regionally but globally too.”