F.Y.I.

Maxus helps Karicare find the gentle side of dads

August 14, 2017 2:14

Baby formula brand Karicare has launched the hunt for Australia’s gentlest dad in a media driven campaign aimed at changing the perception of dads.

Karicare is seeking Australia’s gentlest dad

Culminating in the winning dad taking part in a photo-shoot for the Australian Women’s Weekly, the three stage campaign will see the top 12 photo entries showing their gentle side and submitted online and chosen by Karicare to feature in an out-of-home campaign which will allow the public to vote on the top five. The final winner selected by a panel of judges.

The announcement:

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