Maxus wins iSelect media account – says it will close its doors in Melbourne for six months
Maxus has won the media account for iSelect with the GroupM media agency declaring it will close the doors of its Melbourne office to new business for six months in order to bed down the account and saying it wanted a market position of “sustainable growth”.
“We are absolutely delighted to get the opportunity to work with such a wonderfully progressive business that iSelect represents in market,” Nick Keenan managing director of Maxus, who heads its Melbourne office told Mumbrella.
“In light of this fantastic news and the work ahead Maxus Melbourne will now take an industry leading position on ‘sustainable growth’ and remove ourselves from any new business reviews until July 1, 2015 (6 months). We will use this time to concentrate on our staff, clients, and our product.”
Congratulations Maxus and Nick. Great win and great call.
Love your work Crackers!
Well played Maxus, great win and great poaition to take. We all know how draining it can be bedding in large bits of new business.
Wow… Hybrid Media Buying model, possibly code for I don’t know what am I doing? so I will outsource the intelligence
Smart move, well done Maxus
well done guys
Well done. iSelect is not a unique business though. It may be a brokering leader – but that’s all.