Mayver’s peanut butter pushes its family credentials in campaign
Mayver’s has revealed its latest campaign for its gourmet peanut butter range.
The TVC, created by Communicado, features Paul Raff and his family who own the Mayver’s brand.
Communicado senior account director, Nicki Cole, said the campaign will help the brand stand out in the competitive market.
Honestly, I think this ad is ok if not exactly groundbreaking. The family that stands behind the farmed product is not exactly a new concept. But the products, THE PRODUCTS, sell themselves. So good. The dark roasted variety is like crack. Don’t bother with bread when a spoon will do. I’ve told so many people and they’ve all agreed with me. It’s not the family story that will make this brand successful but WOM and trial. I’d be putting as much effort into leveraging that as possible.