MBCS retains General Motors creative account after pitch
MBCS' recent ‘Live Big. Truck It’ campaign for the Chevrolet Silverado ZR2.
Mediabrands Content Studio Australia (MBCS) has successfully retained its creative account with General Motors Australia following a competitive pitch.
The carmaker’s division, General Motors Speciality Vehicles (GMSV), which markets brands including Chevrolet and GMC, initiated the review process earlier this year.
GM Australia confirmed to Mumbrella that the pitch had concluded, with the incumbent agency, MBCS, winning the account once again.
