M&C Saatchi appoints Ogilvy & Mather’s Kate Smither as group strategy director

M&C Saatchi has appointed Ogilvy & Mather global planning partner Kate Smither as group strategy director, bringing her back to Australia after four years in London.

Smither’s will report into former Droga5 strategy head Justin Graham, who was poached by M&C to head up the strategy team last December to head up strategy for the group’s ten businesses.

Prior to a four-year stint with Ogilvy & Mather, Smither was head of planning at GPY&R where she worked on the Schweppes account. In the newly-created role she will be responsible for driving strategic leadership across the group, with a major focus on the Commonwealth Bank account.

At Ogilvy she was heavily involved in the creation of the multi-award winning Dove Real Beauty Sketches campaign.