M&C Saatchi takes The Monkeys head of digital Ben Cooper as group innovation director

One of adland’s most respected digital minds Ben Cooper has been poached from The Monkeys by M&C Saatchi Sydney for the newly created role of group innovation director, Mumbrella can reveal.

Cooper will head innovation across the ten businesses that comprise the M&C Saatchi Group, leading social, mobile and content across the agency and will work alongside CEO Jaimes Leggett and ECD Ben Welsh.

Since losing the David Jones account last year to Whybin\TBWA Sydney the agency has moved to bolster its offering, hiring Justin Graham from Droga5 and Optus group head Chiquita King from Leo Burnett.

Prior to the new role Cooper has worked at The Monkeys as the agency’s digital director for the past four and a half years, working on a variety of projects including Ice Break’s ‘Add a Motor to it’ campaign and  Ikea’s Klippbok iPad App.