M+C Saatchi appoints Jack Playfair to new partnerships lead role, strengthening sport & entertainment offering

M+C Saatchi has appointed Jack Playfair as the new Head of Partnerships for its Sport & Entertainment division. Playfair will focus on strengthening the agency’s offerings and driving impactful brand collaborations.

The announcement:

M+C Saatchi has welcomed Jack Playfair to the newly created role of Head of Partnerships, with a specific focus on further strengthening its Sport & Entertainment offering and accelerating its push toward culturally-led brand solutions.

Playfair is a commercially driven partnerships leader with deep experience across brand, sport, and entertainment. Most recently, he spent three years with Bastion, where he led integrated partnerships and brand collaborations. In that role, Playfair worked with major clients including Gatorade, TAB, Kia, SIXT, Crown and V Energy. Prior to that, he held various commercial roles at Supercars, TLA Worldwide, and Rugby Australia.

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