M+C Saatchi bolsters Melbourne team with CCO and client partner appointments

M+C Saatchi has promoted Emma Robbins to chief creative officer, Melbourne, and nabbed Thinkerbell’s Louise Rutherford as client partner, as the group looks to strengthen its operations in the city.

Robbins will carry on playing a key part in the national creative leadership of key clients for M+C Saatchi ANZ, while working more closely on the Melbourne market, according to a release on Friday.

She will report to group CCO Steve Coll, who will continue to lead the group around its new global ‘Cultural Power’ proposition. Coll said Robbins’ promotion is an “important part” of the proposition’s development.

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