M&C Saatchi creates first campaign for John Boston beer

M&C Saatchi has launched its first campaign for John Boston beer which sheds light on the man who inspired the beer.

Boston, an early Australian migrant whose initial beer didn’t pass the taste test of Old Sydney Town guards, later died trying to migrate to America. The ad aims to build brand awareness for Boston and the beer named after him.

An execution from the out of home campaign