M&C Saatchi Group wins pitch to launch new Chery Motors brand in Australia

October 2, 2024 9:14

Global automotive manufacturer Chery Motors has selected M&C Saatchi Group to launch a new brand in Australia, following a competitive pitch process.

Set to launch in early 2025, the new Jaecoo brand offers a range of vehicles that are said to seamlessly blend luxury, performance, and versatility.

While the brand has already established a global presence, M&C Saatchi Group will be tasked with a full strategic and creative remit to solidify its position in the Australian market.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.