M&C Saatchi Melbourne appointed to car brand

M&C Saatchi Melbourne has been appointed lead agency on car brand Opel, by General Motors.

The announcement:

M&C Saatchi Melbourne has continued its new business run with appointment as lead creative agency to Opel, General Motors’ esteemed German car brand that is about to launch in Australia.

From 1 September cars bearing the Opel badge, with its distinctive lightning logo, will be on sale in Australia for the first time.

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