M&C Saatchi Melbourne comes up with new towel for Australian Weaving
M&C Saatchi’s Melbourne office has created a towel which holds 2-litres of water as part of a marketing campaign to help Australia’s last remaining cotton mill, Australian Weaving.
The announcement:
M&C Saatchi Melbourne has helped develop an innovative new product and brand to solve a business problem for Australia’s last remaining cotton mill.
Modern adaptions of the humble towel have left many bathers wondering why, after towelling off, they’re just not dry?
