M&C Saatchi picks up more awards for Optus’s Clever Buoy campaign
M&C Saatchi Sydney has nabbed another Gold Lion and Silver Lion for Optus’ Clever Buoy after taking home a Gold Lion for the same campaign in the Mobile category earlier this week.
https://www.youtube.com/watch?v=waymSm5lP-k
In awards presentations held in Cannes overnight, the agency picked up the gongs in the Cyber category, with Emotive Sydney also taking home a Bronze Lion for Optus’ Let’s Make an Anti-ad with Ricky Gervais.
DDB Group Melborune also picked up a Bronze Lion for PZ Cussons’ Radiant Return Master film.
Does this mean we won’t see the Dolmio Pepper Grinder go into mass production?
That’s it — I’m starting an agency called AA (Anti-Ads.)
No more of the ridiculous, high faluttin’ emotion appeals to empowerment and a better life that have have saturated this industry so it resembles a soggie newspaper.
Time to drag this industry kicking and screaming up to the level of the entertainment industry it’s embedded in. It will live or die on the premise: People hate ads.
Who’s with me on this?! C – h- a – r – g – e! (Maybe that’s a better name.)
Congrats Simon and the Emotive team on your well deserved Cannes win! Hard to top a Cannes win as a measure of success in your first 150 days.
Couldn’t help but notice Eardrum’s 5 Bronze winning ads for Risk were missing from the list above. We quite liked them. https://soundcloud.com/eardrum-2/risk-rewrite-history
Thanks Ralph@eardrum, my apologies for missing it! I’ve added it into the story.
Cheers,
Miranda – Mumbrella