M+C Saatchi retires Bohemia brand

June 11, 2025 1:49

M+C Saatchi Group will retire its media buying brand Bohemia as part of a global media strategy restructure.

Bohemia, which was only present in Australia, was acquired by M+C Saatchi in 2017, in a move the agency hoped would give it a strong foothold in the media space.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.