M&C Saatchi reveals its first Freedom Furniture work

Tim Burrowes

April 7, 2009 4:29

M&C Saatchi Sydney has unveiled the first of its work for new paymaster Freedom Furniture. With a “replace everything” message, it features unhappy looking furniture and fittings. M&C Saatchi won the account in February, beating The Foundry, BMF and DDB.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.