M&C Saatchi Sport and Entertainment launches lifestyle division, Fabric

M&C Saatchi Sport and Entertainment has launched M&C Saatchi Fabric in Australia, a new lifestyle marketing division targeting ‘passion points’ such as fashion, food, beauty, and health. A presence in London, New York, Johannesburg, and Berlin will follow in the coming months.

M&C Saatchi Sport and Entertainment’s head of communications, Krystyna Frassetto, will head up the division in the local market, seven months after joining the company.

Martin and Frassetto