M&C Saatchi sports arm picks up Audi sponsorship as parent continues to work on rival Lexus

August 18, 2017 11:11

M&C Saatchi has managed to win a slice of the Audi business through its specialist sports and entertainment division, despite the parent agency being the creative lead on the Lexus account – a direct rival to Audi.

M&C Sports & Entertainment has already worked on Audi’s Hawthorn sponsorship

Mumbrella has learned Audi appointed M&C Sports & Entertainment to the business three months ago in a move that has been given the approval of one of Audi’s biggest direct competitors and a division of Australia’s biggest selling car maker’s, Toyota.

While unrelated, the move by Audi to appoint M&C S&E to handle the car maker’s sponsorship properties came at almost the same time Audi hired former Toyota CMO Brad Cramb as its new head of sales.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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