M&C Saatchi wins battle for Upton and Blanchett
M&C Saatchi last night won Australia’s most unusual creative pitch of the year.
The agency was triumphant in a one hour live brief, with Andrew Upton and Cate Blanchett’s Sydney Theatre Company as the client.
In the pitch, organised by STC sponsor Adshel and run in conjunction with AWARD, staff from Sydney’s leading agencies were briefed by the theatrical duo on a campaign which is to run on the outdoor company’s inventory across Sydney.
The aim of the campaign is to reach beyond the theatre’s traditional older Eastern suburbs audience. Upton and Blanchett told the agencies they wanted to communicate their strategy of turning the venue into somewhere that debate takes place before and after the performance too.
A much fairer pitch process. This should be the standard.
Love it, well done Saatchi. Wonder how PR agencies would handle a similar pitch process?
yessssss I ROCK!!!!!!!!!!!!!!!!!!!!! woohooo
*bows to his adoring audience*
next time I want to go to the theatre I’ll call Cate and the other bloke and get them to pitch me their concepts.
If they’re no good I’ll take the family to Transformers 2.