M&C Saatchi wins Building Brand Australia brief

Tim Burrowes

April 23, 2010 10:38

Austrade has announced the appointment of M&C Saatchi to the government’s Building Brand Australia initiative.

The agency will develop a new international brand for Australia as part of a $20m strategy to improve the country’s trade relations.

The new creative concept will be unveiled next month.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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5 COMMENTS

Tom 23 Apr 10

Congrats. Bloody big win.

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simon rush 23 Apr 10

fantastic win – well done.

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Lara Dingle 23 Apr 10

“Bloody well trade with far*in’ Australia maaate”

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fly the flag 23 Apr 10

Well done Tom Mac, you’re not just the most under-rated CD in the country, you’re also the best.

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M&C Saatchi wins Building Brand Australia brief

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