M&C Saatchi wins David Jones from Saatchi & Saatchi
M&C Saatchi has won creative duties for David Jones in what will be a major blow to incumbent Saatchi & Saatchi which held the account for 14 years.
Along with Toyota, the account was one of Saatchi & Saatchi’s biggest pieces of business. The other agencies reported to be on the pitch were BMF and DDB.
The Sydney Morning Herald – which tipped the win this morning – points out the blow will be even worse because the account is moving to the rival agency set up by Charles and Maurice Saatchi when they were ousted from Saatchi & Saatchi.
Tom Dery, the Australia-based worldwide chairman of M&C Saatchi said: “David Jones is an iconic brand, synonymous with both style and substance and the agency is extremely excited to have this opportunity to propel this great brand forward.”
M&C must be the biggest advertising agency in Australia hands down
Edited by Mumbrella for legal reasons
Edited by Mumbrella for legal reasons
Edited by Mumbrella for legal reasons Guess what? They won. I’m sure Tom and Tom lay awake at night worrying about anonymous posts on Mumbrella. I’m looking forward to seeing what do with the DJ’s brand.
Bitter much…..??
do you think they can get miranda kerr to take her top off?
Bugger off Pete – she’s taken!
To lose one {Major client} may be regarded as a misfortune; to lose both looks like carelessness
It is unfortunate when big client change agencies, but also unavoidable. I think it is too easy to bash the big agencies. Saatchi’s did a good job for a long time, good on them.
Edited by Mumbrella for legal reasons
l. It is a great client to have. Publicis must getting slightly worried though. PM, LB and SS aren’t what they used to be.
well that didn’t work very well
Based on contact from M&C Saatchi’s legal representatives, I’m afraid I need to close this thread for legal reasons.
Cheers,
Tim – Mumbrella