MCB signs Reed Travel Exhibitions to help continue ‘growth and success’ of AIME

Melbourne Convention Bureau and Reed Travel Exhibitions have agreed a three year partnership to present the region’s leading business events trade show AIME.

The announcement:

Melbourne Convention Bureau (MCB) and Reed Travel Exhibitions (Reed) will continue their strong partnership and have renewed their commitment to the region’s leading business events trade show, the Asia-Pacific Incentives and Meetings Expo (AIME) for a further three years – until 2018 – with management contracts signed this week.

The agreement signifies the commitment of MCB, owners of AIME, and Reed, organisers of AIME, to shape their shared strategic vision for the show which has been further developed with industry stakeholders over many years.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.