McCain launches steamy campaign for its new frozen vegetable line

May 15, 2019 8:12

McCain’s new frozen vegetable range is ‘the hottest thing in the freezer’, according to its latest campaign.

The 30 second spot features a couple in counselling where the woman expresses her desire to try something more exotic with her partner after eating the same ‘peas’ for ten years.

The campaign was created by Cummins & Partners, which won the McCain Foods account in 2017.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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3 COMMENTS

Rob 15 May 19

Much better than the terrible ‘man size’ product and ads

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Annie 15 May 19

Thank you Zoe, really had a laugh within the news stories here, usually sad or political at the moment. Also comments should be a bit more jollier, nothing nasty.

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Sue 13 Jul 19

Just love it. The diversity message is great

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