McCann Australia adds PR expertise to integrated offering, aligning with Red Republic

Creative agency McCann Australia is entering the PR space, aligning with PR agency Red Republic which has offices in Brisbane and Sydney and boasts clients such as Domino’s Pizza, Suncorp Insurance and Lorna Jane.

Speaking with Mumbrella, Ben Lilley, chairman, McCann Worldwide Australia, said: “Firstly in terms of the work we’re doing with the Red Republic, we’ve been active in Queensland for quite some time but probably in a smaller capacity. We’ve been looking for ways to increase our reach and capabilities in the Queensland market because we see huge opportunities up there.

Ben Lilley: McCann has been looking for ways to expand in Queensland

“The Red Republic is a well-established creative business in Queensland with complementary operation to what we’ve already been doing there for some time. They also have a Sydney office and a national reach and their PR, promotional and event services are very complementary to a lot of the work we’ve been doing creatively on a national basis.”