McCann confirms Smart acquisition, Lilley to replace Mort as CEO
Leaving McCann after 6 years: Mort
McCann has confirmed the acquisition of Smart, as revealed by Mumbrella almost two weeks ago.
The move will mean the exit of McCann Australia’s CEO and Chairman Chris Mort, also revealed by Mumbrella last week. He will be replaced by Ben Lilley, currently Smart’s CEO.
“I’m going to freshen up and work on my golf handicap,” Mort told Mumbrella. “I still love the business. The hunger is still there. After a break, I will be back.”
i told ya so!
Is this what you call a reverse takeover?
the boys at smart cashing in big time…although a total overhaul is needed at mccann in sydney, their work has been diabolical
Another good Australian agency bites the dust
Maserati, Alfa’s and Fords….perfect fit for Holden.