McCann creates a ‘Keep it Clever’ campaign for Universities Australia
Creative agency McCann has launched a new campaign for Universities Australia to drive a conversation about the role of university education and research in creating the economy of the future.
The 90-second animated ‘Keep it Clever’ campaign asks people to share the video and sign a petition to support Australian universities, playing on a number of scenarios of people being left behind to make the point.
“Underpinning every successful nation is a highly capable university education and research sector,” said Belinda Robinson, CEO of Universities Australia.
Loved it!!
I think McCann should really get out of the Advertising industry and focus on creating wonderful cartoon movie’s filled with lots of adorable characters!
A bit of a house style. And hardly as clever.
Looks like Dumb Ways meets Oliver Jeffers to me. Nice brief to work on I imagine!
When will this agency produce a real campaign for a real product?
Observation of 2014
It would help if the speaker could pronounce Australia.
Re. Wang
Umm, how about MasterCard PayPass and Locally Famous. Mt Franklin Feel Good, Uncle Tobys Plus, Mother with Dolph. They can’t all be award winners but there is a solid amount of integrated stuff there. Do ya homework….
Gee a lot. Thanks McCann