McCann Melbourne appoints Simon McCrudden as managing partner of strategy

McCann Melbourne has appointed Simon McCrudden as managing partner of strategy.

McCrudden has been head of planning at JWT Melbourne since 2015. In November, the agency merged with fellow WPP agency Wunderman to form Wunderman Thompson. 

McCrudden joins McCann Melbourne as managing partner 

Prior to his time at JWT, he spent four months as the executive planning director at Naked Communications, and seven years at BMF Advertising.