McCann Melbourne picks up University of Melbourne creative duties from AJF

McCann Melbourne has won the creative account for the University of Melbourne following a competitive pitch, Mumbrella can reveal.

AJF Partnership Melbourne previously held the account however it is unclear if they participated in the pitch process.

University of Melbourne executive director of marketing communications Lara McKay said: “We are delighted to announce the appointment of McCann to the University of Melbourne business after completing a rigorous tender process.

“The work McCann Melbourne has developed for other iconic Victorian brands, such a Metro Trains, V/Line and Bendigo Bank, speaks for itself and we look forward to working closely with them in telling the stories of those that make the University of Melbourne such a remarkable place.”