McCann Melbourne set to land media account for AGL as agency pursues full service model
McCann Melbourne has landed a full-service client with utility company AGL set to move its $15.7m media account to McCann.
The decision sees the account move from GroupM agency Maxus without a pitch, with McCann’s sister agency UM understood to be doing the backend media buying for the account.
“AGL Energy (AGL) will move its media account from Maxus,” Mark Brownfield, AGL general manager marketing & retail customers.
“Our customers’ needs and media consumption habits are rapidly changing and we felt it was time for a fresh set of eyes to look at our business. We have enjoyed working with the Maxus team over a number of years and thank them for their hard work on our account.
Tough few weeks for Maxus. But they’ve got plenty of smart people there, so hopefully retain all of them.
Well done to Ash and the team, top mngt team at McCann with vision and integrity,
Bundling is back!