McCann Melbourne ties with Wieden+Kennedy for the most awarded agency in The Gunn Report

McCann Melbourne’s ‘Dumb Ways to Die‘ campaign for Metro Trains has helped Australia leapfrog the UK to take second place in the annual Gunn Report rankings for 2013.

The agency’s success with its Metro Trains cartoon public safety ad saw it enter the Top 50 most awarded agencies in the world list for the first time, but saw it tie for first place with Nike’s agency Wieden+Kennedy Portland. The tie for first place is also a first for The Gunn Report.

McCann Melbourne ECD John Mescall told Mumbrella: “It’s the best Gunn Report for Australia by a mile. It’s kind of like dead-heating with Usain Bolt, if you have to dead-heat with someone you’re happy to dead-heat with Wieden.

“It took them two offices to tie with our one. We’re Very happy to be equal first with those guys, who wouldn’t be? I’m sure an Australian agency has never gone number one in Gunn before.”